Brand Name TLDs

For the first time, corporations will be able to secure their brands at the top level of the internet hierarchy. This is an unprecedented opportunity that no global brand owner can afford to miss out on.

.WHY

Maximise your brand's online potential

• secure your brand's position as a global leader - create a name space, not just a name
• increase online brand recognition and direct navigation - no more guessing of URLs
• create an authoritative, trusted name space for your brand - increased customer confidence

Enhance online brand protection

• reduce reliance on managing large domain name portfolios across multiple TLDs
• reduce reliance on search engines to drive traffic to your sites
• eliminate missed traffic due to typosquatting and misspellings

.HOW

Any Corporate TLD will need to be approved by ICANN (the Internet Corporation for Assigned Names and Numbers). The application process involves meeting specified financial and technical requirements, which are currently being finalised. Once this application round is complete, it is likely that it will be some time before another round is initiated so you need to act quickly.

.WHO

AusRegistry International is a specialised, full-service Registry Solutions provider that offers a flexible range of value for money world-class Domain Registry Solutions to suit the needs of all Corporate gTLD applicants. We can assist you through all stages of the process from initial scoping to managing the ICANN application process, handling the launch phase and providing operational support on an ongoing basis.